Gustavo Fring portrayed by Giancarlo Esposito in the Breaking Bad franchise, serving as the main antagonist in the crime drama series Breaking Bad and a major character in its prequel Better Call Saul. He is a Chilean-American businessman and major narcotics distributor in the Southwestern United States who uses several legitimate businesses, including a chain of successful fast food restaurants called Los Pollos Hermanos (The Chicken Brothers) and an industrial laundry facility called Lavandería Brillante (Bright Laundry), as fronts used to launder money for a vast drug operation.